“Sunlight” light bulbs: The light of future

New product strategy

Sunlight can impede bacteria and mold from being growth. What if your house rarely receives sunlight? What if you don’t have time to open the windows or doors to get sunlight? Bacteria and mold will grow rapidly in places sunlight rarely reaches. Are you scared of bacteria around you? Do you fear that mold may grow some where in your house? Do you want clean and fresh air in your house even though your house is located in non-sunlight area? Let’s “Sunlight” comes to your house.

Idea Generation

“Sunlight” here prefers to a light bulb, which can send out warm and protective light. The protective light can destroy bacteria and stop mold from developing because the rays that are created from the light bulbs are similar to the rays from real sunlight. Moreover, when “Sunlight” is turn on, a small fan on the top of the bulb will blow fresh and clean air out. Going along with the weak wind from the small fan is the natural scent. Your house will smell fresh and naturally after a few hours. In addition to those functions, “Sunlight” can keep the humidity in the house being balanced based on what the users prefer with the help of a small device which can absorb easily the extra moisture in the air. The life span of a “Sunlight” light bulb is 60 days.

Idea Screening:

“Sunlight” light bulbs are hi-tech bulbs, which have to go many different processes of research and development. Scientists need to create both effective and good-looking bulbs. “Sunlight” should be easy to use and control. Moreover, even though “Sunlight” is an advanced device, its price should not be unaffordable to lower class. Even so, high class can have their luxury “Sunlight” light bulbs also. “Sunlight” light bulbs are made from recycling material. Otherwise, users can turn back the used bulbs to any representative store and get discount for the new bulbs.

Business Analysis:

-Target market: Focus on all social classes. Focus on middle class more because they are 65% of population. Moreover, lower class should be paid attention too because their residences are usually lack of sunlight. Recycling bulbs will be offered to lower class. Upper class will be pleased by the luxury “Sunlight” light bulbs. Well-designed bulbs and expensive material make the luxury bulbs.

-Somehow upper class will offset for lower class

-Products for lower class and middle class should be available in low price stores such as Walmart, Target, etc.

-Products for middle class and upper class should be available in luxury malls.

Development:

Keep working on improving functions, appearance, and quality of “Sunlight”. In the mean time, open its market bigger by focusing on commercialization.

Test Marketing:

-Programming testing shows. Consumers will experience the effectiveness of “Sunlight” light bulbs.

-Advertising on newspapers, TV, online, coupons, etc.

By Van Nguyen